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New Service offered by Genevieve Spielberg Inc.
Newsletters
Every nonprofit knows it lives or dies on the quality of its internal
communications. In the nonprofit world, clear, consistent and timely
information is essential to keep every employee and volunteer working
with the same goals and objectives in mind, and ultimately, to achieve
the vision of the organization. The monthly newsletter is a key tool in
stitching the diverse parts of an organization together, yet so often it
becomes the responsibility of an already overworked staff member whose
main responsibilities lie elsewhere.
GSI is now offering a solution: we will produce high quality, prompt and
well laid out newsletters for your organization on your timetable. A
professional journalist will discuss your goals for the publication,
help you decide on content and design, and perform the reporting and
writing functions you think are necessary. Whether it’s a delicate
discussion of a change in staff or procedure, or simply sharing the news
of staff family events and triumphs, we’ll help you set the tone you
want to bring better morale, tighter cooperation and a more focussed
organizational identity to your public.
Outsourcing the production of your newsletter also provides you with the
additional tool of another perspective. The complicated structure of a
typical nonprofit and its board sometimes creates insularity and
difficulty understanding how differences within the organization are
affecting public perception. GSI offers the additional option of acting
as your own, in-house ombudsman. Have you ever needed an internal
clearinghouse for disagreements and issues that are affecting your
organization? We can develop a newsletter column or article that airs
the issues effectively and discreetly, in the same way a newspaper’s
ombudsman tackles sensitive situations.
Program and Liner Notes
You’ve got the artist, you’ve got the program, you’ve got the date—now
you need a program book to do justice to the event you’ve heroically put
together under adverse financial conditions. Programs are typically the
very first encounter your audience has with your artists and are very
influential in setting the tone in which they’ll hear and understand the
performance. Yet, too often, program annotations are the last thing on a
presenter’s mind.
GSI is now offering a program notes service, in which former classical
music critic Willa J. Conrad will work within the space constraints you
have to create the best possible annotations to inform your audience and
draw them more intimately into the performance. Musicians work in space
and time—their efforts are ephemeral and abstract. An annotator’s job
is to use words to make the intentions and efforts behind a musical
performance concrete and meaningful for a general audience. A graduate
of Peabody Conservatory and former choral conductor, pianist and
accompanist, Ms. Conrad offers you 16 years experience as a professional
journalist—and the ability to work quickly and accurately on deadline,
as well as drawing on her early training in music criticism and
musicology.
In these days of self-produced CDs, everybody is a recording producer
and engineer. But the layout and content of a CD book are a listener’s
first point of access to what lies within. In the way a headline gives
the gist of a story to follow, your liner notes and CD book can shape
how a listener perceives the music they are about to hear. GSI is also
now offering liner notes, which will be developed by Ms. Conrad in
discussion with you about the origins, intents and vision behind your
recording.
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